Be part of the generation

Pretty Shady was established in NSW in the summer of 2013. Our aim is to stop skin cancer, one summer at a time.

As it stands, Australia has the highest rate of skin cancer in the world but change can happen. Stopping sun damage can stop 95% of melanomas, the deadliest form of skin cancer. By sharing this knowledge, and acting upon it, we believe our generation can make a difference. Lives can be saved.

Stop Sun Damage

The summer 2015-16 collection consists of five limited edition items that protect you from the sun. And best of all they’re free. Secure your Pretty Shady merch today.


Seek shade particularly during the hours of 11am-3pm when the sun's UV rays are their harshest.


Wear clothes which cover as much of your skin as possible; e.g.: a loose shirt with a collar rather than a singlet top. When swimming, wear a wetsuit or rash vest.

Some clothing is specifically designed for sun protection. Sun protective fabric with a Ultraviolet Protection Factor (UPF) rating of 50+ blocks more than 97% of UVA and UVB radiation and provides the highest level of protection.


Hats need to provide protection for your face, back of the neck, eyes and ears which are at higher risk of sun damage. A broad-brimmed hat will provide good shade while a baseball cap offers little protection. Find a hat which offers good sun protection but is also practical, well ventilated and suits you.


UV radiation not only damages skin, it also damages eyes. Long term exposure can cause cataracts and skin cancers of various tissues of the eye, so it is important to protect your eyes with sunglasses.

There is an Australian Standard for sunglasses; sunglasses which meet this standard will provide good protection. Using sunglasses which wrap around the face and are close fitting will provide the maximum protection.


Sunscreen strength is rated using the sun protection factor (SPF). SPF50+ sunscreens filter out 97% of UV radiation. However, this amount of UV radiation will only be filtered out if enough sunscreen is used and used properly. For an average sized adult a generous amount of sunscreen should be used; approximately 35ml, or seven teaspoons, are needed to cover the body.

Sunscreen should be applied over all areas of exposed skin 20 minutes before sun exposure and reapplied every two hours (sooner if you've been swimming or sweating.)

Ambassador Callan McAuliffe

Callan McAuliffe is a rising star and 2016’s Actor to watch. At just 20 years old, Callan has had an impressive run, taking on the role of young Gatsby in Baz Luhrmann’s The Great Gatsby and leading in the 2011 sci-fi flick I Am Number Four. Whilst Callan knows how to dominate the big screen, he understands the importance of sun safety on set and all year round.

“Pretty Shady is a pretty important message for young Australians who don’t realise that the majority of problems caused by skin cancer are completely preventable and it takes very few steps to get on top of it. It’s more than just a shame to lose a loved one to skin cancer to realise that all they need to do to protect themselves is as simple as putting on a hat and a shirt.”

“I don’t spend that much time in the sun on set unless it’s necessary. If I do need to be in the sun, I always have an umbrella so I can keep in the shade in-between takes. For me, being Pretty Shady means being responsible without sacrificing your style. You don’t have to look like an idiot to be safe in the sun.”

Ambassador Sally Fitzgibbons

Sally Fitzgibbons is an Australian professional surfer on the World Tour, style icon and household name. As an inspirational figure to young women all over the world, she knows that protecting your skin does not mean sacrificing time outdoors.

Training all year round and catching waves across the globe, being in the sun is integral to her profession; which means hats, sunglasses and sunscreen are staple accessories.

“I always have my essential items in the one spot so when I’m dashing out I can easily grab my keys, sunnies and sun cream, along with my towel wrapped up with my kaftan and a big floppy hat. I love wearing big floppy hats! A handy tip to keep in mind is having spares of everything. If you have a few pairs of sunnies you can keep a pair in the car, a pair at home and one in your beach bag so you never forget.”

“For me as a surfer, it’s really important to have knowledge of the ocean and be aware of the conditions. You see a lot of people in the summer months just racing into the surf and getting into trouble. It’s similar with your sun care. Just remember to learn the simple things first.”

Ambassador Cameron McEvoy

Cameron McEvoy is an Olympic Swimmer and the current Australian champion in the 100m and 200m freestyle. Heralded as “the fastest teen in the history of swimming”, he is the reigning silver medalist from the World Championships 100m freestyle and Australian favourite for the 2016 Rio Olympic Games. A lover of surf, physics and fashion, Cameron is vigilant about protecting his skin. A tee, hat, sunglasses and sunscreen are essential items in his wardrobe.

“Two in three Australians will be diagnosed with skin cancer in their lifetime – that’s an incredibly high statistic. I bet you could walk down the street and ask people if they know that, I would be surprised if they said yes. It’s so important to get the message out there that 95% of melanomas can be prevented just through education around sun safe behaviour and Pretty Shady provides that knowledge to the younger generation.”

“Growing up, I’ve spent most of my life outdoors being involved in surf lifesaving, swimming, soccer and other activities. I had some sort of a sense that sun damage is bad, but as a kid you don’t realise what effects it can have on you later in life and that needs to change. As an adult I’m a lot more aware of the consequences of sun damage. In my everyday life my personal style naturally incorporates sun safety as I wear sunglasses everyday and a long sleeve shirt for more protection, which you can roll up when it’s too hot.”

Get Shady. Be Shady.

The Pretty Shady 2015-16 collection is designed to stop skin cancer by promoting the five sun safe behaviours – staying in the shade, covering up, wearing a hat, putting on sunglasses and applying sunscreen.

Which state do you live in?

Where should we send your free Pretty Shady gear?

You'll get a beach umbrella, t-shirt, hat, sunglasses or sunscreen.

Sorry. The first wave of Pretty Shady gear has been claimed.

The next batch will be released on 07/12/15.

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